Veteran Nigerian-German filmmaker Dagogo Diminas has called on the Federal Government to invest significantly in Nollywood, stressing that financial backing is crucial for the industry’s growth and international recognition.
In an interview with the News Agency of Nigeria (NAN) in Lagos, Diminas emphasized that consistent government support would empower filmmakers to innovate without the burden of financial constraints.
“Filmmaking is not just entertainment, it’s a serious, multi-layered business,” he said. “Each aspect, from sound and script to costume and direction, needs clear artistic intent. With proper funding, we can compete globally while preserving our cultural identity.”
“Nigeria Must Find Its Cinematic Voice”
Diminas, who has over three decades of experience in Nigeria, South Africa, and Germany, advised local creatives to embrace Nigeria’s unique storytelling traditions rather than mimicking Western formats.
“Hollywood may have built the tools we use, but we don’t have to imitate them. Look at the Italians, Koreans, or Indians, they found their voice. It’s time for Nigeria to find and amplify its own,” he said.
Starting his career in special effects and makeup before moving into directing and production in Europe, Diminas praised Nollywood’s progress from its home video roots but highlighted persistent challenges such as poor distribution, inadequate funding, and the absence of a distinctly Nigerian cinematic genre.
Afrobeat and Authenticity: Keys to Global Recognition
To stand out on the global stage, he suggested infusing Nollywood with Afrobeat elements, from soundtracks to thematic energy, arguing that such cultural markers would instantly identify a film as Nigerian.
“Afrobeat is a global sound. Just imagine films that embody that rhythm, it’s a branding opportunity we haven’t fully tapped,” he added.
Diminas also encouraged filmmakers to take cues from global cinema styles like Italian Neorealism and the French Nouvelle Vague, which he said share aesthetic similarities with many Nigerian productions.
Telling Powerful Stories with a Local Soul
He urged the industry to adopt storytelling techniques that are both entertaining and socially impactful. Recalling his film Stigma, which tackled HIV/AIDS using humor and cultural context, he said, “Nigerians are known for suffering and smiling. Even serious topics need a human touch to truly connect with audiences.”
In closing, Diminas advocated for more authentic representations in film, through subtitling in local dialects, incorporating traditional music, and showcasing indigenous attire, believing these elements are key to carving a distinct identity for Nollywood on the global map.
