TikToker Peller has downplayed concerns over the temporary ban on TikTok live streams in Nigeria, stating that his diverse income streams and strong brand partnerships will not be affected.
The Nation earlier reported that TikTok temporarily restricted access to its LIVE feature for users in Nigeria during late-night hours, issuing an in-app notice to creators as part of what it described as an ongoing safety investigation.
In a video posted on his TikTok page, Peller expressed surprise at critics expecting him to struggle financially, citing his numerous brand ambassadorships and endorsements worth at least N40 million each.
He emphasised that his digital presence extends beyond TikTok, with long-term partnerships and endorsements ensuring his financial stability.
“People are expecting me to be crying after TikTok banned live in Nigeria, thinking I’ll go hungry. I’m an ambassador to numerous brands, and none of my endorsements is less than N40 million,” he said.
Peller highlighted TikTok’s role in empowering Nigerian youth, enabling rapid audience growth and income generation.
He warned that restricting nighttime livestreams could disrupt engagement and income for creators, arguing that critics overlook the platform’s economic impact on emerging talents.
“Many people will grow up on TikTok. You can’t grow on Instagram the same way. Before you make it there, you will post plenty… TikTok is easier to grow on,” he said.
The content creator stressed his commitment to giving back to fans, often redistributing gifts received during live streams through giveaways.
Peller urged authorities and platform managers to consider the ban’s economic implications, emphasising TikTok’s accessibility and opportunities for young Nigerians.
