Vanessa 
Fidelity Bank Nigeria has emerged as the fastest-growing Nigerian brand. Its brand value more than tripled, surpassing Stanbic IBTC, according to a report by Brand Finance, a London-based brand valuation consultancy.
This achievement shows Fidelity Bank’s growing market influence and strong investor confidence. The bank continues to deliver value to its customers despite tough economic conditions.
Brand Finance credited Fidelity’s brand value increase to its strong financial results in 2024. The bank reported a 210% rise in Profit Before Tax (PBT), reaching N385.2 billion. Gross earnings also rose significantly due to higher interest income and a growing customer base.
Investors showed great confidence in Fidelity. The bank’s public offer in February was oversubscribed by 237.9%. Its rights issue was oversubscribed by 137.7%, signaling strong support for its strategy.
Fidelity’s operational excellence earned it the title “Nigeria’s Best Private Bank” at the Euromoney Awards 2025. This recognition highlights the bank’s reputation for tailored wealth management and excellent client service across Nigeria and beyond.
Fidelity rejoined the group of Nigerian companies valued at over N1 trillion. Its share price rose 5.3%, closing at N21.00 on May 13, 2025, on the Nigerian Exchange Limited.
Last year, Fidelity’s stock gained 141%, rising from N8.70 in May 2024. This growth reflects the bank’s strong 2024 financial performance. It posted the highest profit after tax increase, 189%, among Nigeria’s top 10 banks.
The momentum continues in 2025. In the first quarter, Fidelity recorded a 190% surge in after-tax profit to N91 billion. This rise stemmed from increased interest income, foreign exchange gains, and better cost efficiency.
Fidelity is also working to meet the Central Bank of Nigeria’s N500 billion minimum capital requirement through equity.
Other Banks and Sector Performance
Brand Finance named United Bank for Africa (UBA) and First Bank of Nigeria as Nigeria’s strongest brands. Both banks have shown resilience despite economic challenges.
Access Bank retained its position as Nigeria’s most valuable brand for the fourth year in a row. The bank’s brand value more than doubled to N893.3 billion.
Banks accounted for 59% of total brand value in the 2025 ranking. This figure reflects the sector’s robust growth and solid performance despite economic difficulties.
Brand Finance defines brand value as the net economic benefit a brand owner gains by licensing the brand. Brand strength measures how well a brand performs compared to competitors. The analysis includes banks’ international presence and uses a royalty relief method combining market and income valuation.
