Nollywood actress Funke Akindele has addressed movie promotion strategies in Nigeria, following comments by Kunle Afolayan.
Afolayan had expressed frustration over the need to dance to promote films, stating he found the process draining.
He said: “It is draining. I want to make a film if you guarantee me that I don’t have to dance to sell that film.”
Afolayan also criticised the growing obsession with box office figures, stating that massive cinema numbers mean little if creators do not benefit financially.
“There’s no competition. I don’t want two billion in cinema, or even one billion, if I won’t make ten million from it,” Afolayan stated.
In an Instagram post, Akindele emphasised opportunities are plentiful for everyone, stating that those struggling should focus on their own path.
Akindele on Instagram story, wrote: “I’m not the one hindering your progress. Ka rin ka po, yiye nin ye ni. If you can’t beat them or join them, create your
own path. No allow jealousy burn you. The sky is so big for everybody to fly. Eyin Werey jojo!!! And dem never see anything ooooo…
“Go ahead and create alternative promotion or marketing strategie for promoting your business, or hire a company to handle it. You can do it! The opportunities are endless, and everyone has their own path. I’m focused on mine, and I have faith in God’s plan for me. Gbam!!!!!!”
