Friday, March 24, 2023
  • Home
  • Connecting with Vanessa
  • Entertainment
  • Fashion & Beauty
    • Celebrity Style Crush
  • Lifestyle
  • News & Politics
    • International News
  • Relationship Beliefs
    • Connecting with Vanessa
    • Heartthrob
  • Religious Beliefs
  • HOME
  • NEWS
    • News
    • crime
    • Education
    • Health
    • International News
    • Naija News
    • Odd News
    • Politics
    • Sports
  • FASHION
    • Accessories
    • Beauty
    • Celebrity Style Crush
    • Foreign fashion
  • RELATIONSHIPS
    • Connecting with Vanessa
    • Hookups
    • Love & Marriage Tips
  • LIFESTYLE
    • Career Talks
    • Fitness
    • Food & Wine
    • Tourism
    • Weddings
  • RELIGIOUS BELIEFS
  • BUSINESS
  • EVENTS
No Result
View All Result
VON DIGEST
  • HOME
  • NEWS
    • News
    • crime
    • Education
    • Health
    • International News
    • Naija News
    • Odd News
    • Politics
    • Sports
  • FASHION
    • Accessories
    • Beauty
    • Celebrity Style Crush
    • Foreign fashion
  • RELATIONSHIPS
    • Connecting with Vanessa
    • Hookups
    • Love & Marriage Tips
  • LIFESTYLE
    • Career Talks
    • Fitness
    • Food & Wine
    • Tourism
    • Weddings
  • RELIGIOUS BELIEFS
  • BUSINESS
  • EVENTS
No Result
View All Result
VON DIGEST
No Result
View All Result
Home Business

Keystone Bank Raises The Bar With ‘Kennovate’ TV Commercial – By Sola Adeyemo

Vanessa by Vanessa
November 25, 2020
in Business
0
Keystone Bank Raises The Bar With ‘Kennovate’ TV Commercial – By Sola Adeyemo
54
SHARES
299
VIEWS
FacebookSTwitterLinkedinWhatsAppTelegram

Keystone Bank Raises The Bar With ‘Kennovate’ TV Commercial – By Sola Adeyemo

You might also like

FCMB Manager Arrested By EFCC For N55 Million Fraud

Wema Bank organises financial literacy programme for students to mark 2023 Global Financial literacy Day

FirstBank Announces Call For Application In The Third Edition Of Its Firstbank Management Associate Programme (Fmap)

Saying Keystone Bank has raised the bar in the area of top-notch television commercial production in Nigeria with a new advertising campaign is actually an understatement as it has actually pushed the boundaries of the current benchmark of Nigeria’s creative ingenuity as far as thinking (deeply) outside of the box is concerned.

In my view, it’s unarguably Nigeria’s Television Commercial of the decade as it raises the benchmark for other banking commercials coming behind it.

And if per chance you haven’t watched it, you may want to take some time out to do.

The new Keystone Bank Commercial which broke a few weeks ago is simply classic – as it cuts through the clutter of what we see everyday; everyone would want to agree with me that viewers are used to the regular bank commercials in Nigeria, so much so that you could hardly differentiate one from the other; but the commercial under review makes a detour by pushing creativity to the limits.

It actually beats me hollow that nobody has given kudos to the entire team, nay the bank’s communication and marketing department that worked on the campaign. Let me quickly say that my over a decade as a copywriter in Nigeria’s advertising industry, the only bank ad that I could easily remember and single out out is ‘Give me my tally number o’ – I ’m sure we all remember it.

Now, I’m still wondering how Keystone Bank has not been bombarded with different awards for this fantastic commercial as it can stand by side with commercials that have won even the Cannes Awards or the Clio Awards – it’s simply mind-blowing. We’ve all been there, isn’t it?

The commercial from the beginning to the end is tight on delivery and execution. It connects with the audience in a very simple way because the ‘storyline’ is believable and resonates with just everyone – both young and old.

Another take away from the commercial is how it communicates its core message to the viewer and that is the fact that Keystone Bank uses cutting-edge technology to solve day-to-day banking needs of customers without giving them hassles( to use Nigerian parlance).I love the single-mindedness of the commercial -brilliant!

In all, Keystone Bank has been able to forge emotional connection with its customers and would-be customers by marrying its brand equity with a simple storyline (Junior and his parents- if you like) that communicates benefits of banking with a financial institution which is technological-driven and 21st-compliant.

Again, I want to congratulate Keystone Bank and the person that developed the big idea of this commercial that will go down in the annals of Nigeria’s banking/marketing sector as a brilliant and effective one that will get people talking for a long time to come. Keystone just blazed a new trail with this – Fantastic!

 

Sola Adeyemo is the President of both Lagos Online Media publishers(LASOMP) and the Coalition of Online Publishers In West Africa(COPUWA).He’s also the publisher of Citynewsng.com
Email- solaadeyemo10@gmail.com

Related

Tags: #KeyStoneBank
Vanessa

Vanessa

I'm a journalist and relationship columnist. Nigeria Media Merit (NMMA) 1st Runner Up Award Recipient. I'm passionate about arts, entertainment,marriage, religion and politics. I love giving back to society.

Related Posts

FCMB Manager Arrested By EFCC For N55 Million Fraud
Business

FCMB Manager Arrested By EFCC For N55 Million Fraud

by Vanessa
March 24, 2023
Wema Bank organises financial literacy programme for students to mark 2023 Global Financial literacy Day
Business

Wema Bank organises financial literacy programme for students to mark 2023 Global Financial literacy Day

by Vanessa
March 24, 2023
Having a FirstBank Salary Account Can Ease Your Money Problems, Find Out How…
Business

FirstBank Announces Call For Application In The Third Edition Of Its Firstbank Management Associate Programme (Fmap)

by Vanessa
March 22, 2023
More Naira notes as banks get old notes deposited with CBN today
Business

More Naira notes as banks get old notes deposited with CBN today

by Vanessa
March 22, 2023
Tax Administrators Must Match The Pace Of Global Technological Advancements — CATA President
Business

Tax Administrators Must Match The Pace Of Global Technological Advancements — CATA President

by Vanessa
March 20, 2023
Next Post
Army professionalism has curbed Nigeria’s multiple Security Challenges, Buratai Commends Officers and Soldiers

Army professionalism has curbed Nigeria’s multiple Security Challenges, Buratai Commends Officers and Soldiers

Sponsored

Get Started

Read News in:

  • Beauty
  • Business
  • Career Talks
  • Celebrity Style Crush
  • crime
  • Education
  • Entertainment
  • Events
  • Fashion
  • Fitness
  • Food & Wine
  • Foreign fashion
  • Health
  • International News
  • Lifestyle
  • Love & Marriage Tips
  • Naija News
  • News
  • Odd News
  • Politics
  • Relationship Beliefs
  • Religious Beliefs
  • Sports
  • Tourism
  • Uncategorized
  • Weddings

Follow Us

Tweets by vondigest
Von Digest

VON Digest is a cross border news and magazine website for trending news, beauty and fashion, lifestyle and relationships talks..

Learn more

Categories

  • Beauty
  • Business
  • Career Talks
  • Celebrity Style Crush
  • crime
  • Education
  • Entertainment
  • Events
  • Fashion
  • Fitness
  • Food & Wine
  • Foreign fashion
  • Health
  • International News
  • Lifestyle
  • Love & Marriage Tips
  • Naija News
  • News
  • Odd News
  • Politics
  • Relationship Beliefs
  • Religious Beliefs
  • Sports
  • Tourism
  • Uncategorized
  • Weddings

About This Site

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use

Recommended

FCMB Manager Arrested By EFCC For N55 Million Fraud
Business

FCMB Manager Arrested By EFCC For N55 Million Fraud

March 24, 2023
Primate Ayodele’s Fulfilled Prophecies On US Midterm Election Confirms His Global Status
News

Primate Ayodele’s Prophecy On Water Shortage, Mystery Disease, UK, US Economic Crisis Fulfilled

March 24, 2023
Wema Bank organises financial literacy programme for students to mark 2023 Global Financial literacy Day
Business

Wema Bank organises financial literacy programme for students to mark 2023 Global Financial literacy Day

March 24, 2023
Lagos Assembly Passes Bill On DNA, Forensic Centre
News

Ramadan: Let’s Imbibe Lessons In Piety, Tolerance, Speaker Obasa Tells Muslims

March 23, 2023

© 2020 VON Digest - All Rights Reserved

No Result
View All Result
  • Home
  • Connecting with Vanessa
  • Entertainment
  • Fashion & Beauty
    • Celebrity Style Crush
  • Lifestyle
  • News & Politics
    • International News
  • Relationship Beliefs
    • Connecting with Vanessa
    • Heartthrob
  • Religious Beliefs

© 2020 VON Digest - All Rights Reserved